A FULL-SERVICE MARKETING AND COMMUNICATIONS AGENCY

Making it happen isn’t a promise, it’s who we are.

Established in 2018 by Nikita Phulwani, we began our journey as By Niggi, only to find our way into the countless possibilities we represent today. Our mission is to fuel creator-driven stories, shape authentic brand narratives, and transform how audiences connect with brands.

We've grown beyond a marketing agency to become marketing catalysts who turn brands into icons. In just a few years, we’ve helped brands like Sephora Middle East, Unilever, Nivea, Azadea Group, Majid Al Futtaim, Lipton, OMO, and Aigner break through the noise. No fluff, no pride; just results.

Welcome to Mumkin: where possibilities turn into impact.

Starting a new campaign?
Reach out and let’s get started.

01

Influencer Marketing

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Influencer Selections
Relationships & Collaborations
Brand Seeding & Gifting
Content Activations & Events
Campaign Management & Reporting

02

Social Media Management

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Reputation & Presence
Asset Creation & Production
Campaigns & Ads
Creator Partnerships
Community Management

03

Events & Experiences

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Conceptualization & Creation
Blueprint, Planning & Roadmap
Locations, Permits & Ticketing
Vendor Management & Negotiation
Talent & Entertainment
Onsite Management

04

Public Relations & Media Management

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Strategy & Messaging Development
Media List Building & Targeting
Press Release Writing & Distribution
Media Outreach & Relationship Management
Coverage Monitoring & Reporting

05

Design & Content Solutions

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Identifying & Ideating
Strategy
Art Direction & Storyboarding
Execution & Production
Distribution & Publication

06

Talent Representation

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Talent Scouting & Onboarding
Contract Negotiation & Deal Structuring
Campaign Briefing & Coordination
Personal Branding & PR Strategy

07

Press Trips

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Destination & Concept Planning
Influencer/Media Shortlisting
Logistics & Itinerary Management
On-ground Coordination & Hospitality
Post-trip Content Collection & Coverage Reporting

From Vision
to Impact

Tell Stories That Don’t Just Speak, They Stick
Build Partnerships That Move Culture Forward
Execute Big Ideas With Even Bigger Intent

The minds making it

team

A collection of brands we've proudly worked with.

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Name Surname
Position, Company name
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Name Surname
Position, Company name

Words that keep us going

Working with mumkin has always been easy-breezy. From their skilled account managers who go out of their way to accommodate last minute requests to Nikita herself who ensures every campaign leaves a unique opportunity to tap into influencers that fit seamlessly; we've never had an experience that is short of great. Kudos to the team for growing leaps and bounds in a competitive industry where integrity is often an afterthought.

GMG
Vijetha Jessica Tauro
Senior Influencer Marketing Executive GMG, Sun & Sand Sports

Working with Unilever through mumkin was an amazing experience and is full of professionalism and dedication.We appreciate their guidance along the way and will be glad to collaborate together in the future.

Noha Nabil
Celebrity Influencer, Kuwait, GCC

The team at mumkin is a supremely talented bunch. Love the enthusiasm and excitement they bring for each new campaign or activity. The passion for their clients brands is great to see, a rarity in today's day and age. It's been a great collaborative experience thus far and the future looks even more exciting.

Danish Irfan
Director, Gazebo and Kamat

The team at mumkin is FAB. From conceptualising to coordinating to executing this team is awesome. You brief them about your brand and just leave the brand in their hands, they will treat your brand like theirs. mumkin is not an agency, they are your partners in success and failure. Always always always sy'as backbone and one of the strongest pillars.

Aastha Kapoor
Founder, sy'a teas

Team mumkin is extremely professional and proactive. They have a huge range of influencers from different backgrounds who make amazing content. It's a pleasure to work with mumkin who prioritize client needs and feedback.

Tuba Shahid
Regional Manager, New Ventures Talabat

@mumkin

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